Australians keep digital content rather than stream

Featured 21 Comments 33 Votes 1520 Views 15/11/2011 Back to News

35% of Australians download digital content to view later
Just 21% stream
30% is kept indefinitely

Research released by Panasonic, via Kotaku, shows that Australians prefer to download and keep digital content - including movies, tv shows, videos, e-books, games, and anything digital - rather than stream it directly from the source.

The research showed that 35% of content is downloaded to be viewed later compared to 21% that is consumed through a streaming service.

Furthermore, 30% of all content is downloaded and then kept indefinitely. Participants in the research downloaded an average of 7GB of digital content per week (probably not Steam gamers during the Christmas sale then).

"There is definitely a trend towards streaming-based entertainment but right now there is a strong preference for physical ownership of content," said Sophie Barton, Group Marketing Manager at Panasonic.

However, Panasonic is unsure why Australians like to keep their digital content, especially after they've consumed it.

"There does seem to be some connection between the substantiveness of the entertainment like longer movies or e-books, and preservation, however we would need to do further investigation in this area."

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News Article by: Ben 198675Kudos 15/11/2011

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Australians keep digital content rather than stream Comments

Kudos: 26,571

IAMColonel

+13

Why delete good pr0n? Australians keep digital content rather than stream

15/11/2011

Melbourne

Kudos: 78,214

renagadez

IAMColonel said: Why delete good pr0n?

exactly

15/11/2011

Sydney, New South Wales

Kudos: 265,554

Guyver

IAMColonel said: Why delete good pr0n?

lol smooth :P

Storage space keeps getting cheaper so it makes sense to keep a copy of the media you download.

15/11/2011

Has anyone really been far even as decided to use even go want to do look more like?

Kudos: 241,805

Beta

These stats will change quickly over the next 3-5 years. I stream most content. People download because there aren't many good streaming services out there. Apple TV streams, and there are some pretty good streaming services out there.

As soon as people get over the whole "ZOMG I NEED SOMETHING IN MY HAND" thing, the quicker the technology will become accessible and affordable here.

15/11/2011

Le Melbourne

Kudos: 30,783

Scoot

I prefer physical copies. I like having a stylish case and manual. I don't think it 'feels' the same at all to own 'data'.

15/11/2011

Brawl: Scott - 1807-5138-3949 Pokemon Black: Scott - 0991 7089 7872

Kudos: 22,100

stublu

I can't trust streaming on my dodgy internets

15/11/2011

Perth

Kudos: 42,176

Milky

And 44% of Australia don't download or stream. That is the most interesting stat in this research.

15/11/2011

come on, i only want a cuddle!

Kudos: 241,805

Beta

Milky said: And 44% of Australia don't download or stream. That is the most interesting stat in this research.

Not really because it's not surprising.

15/11/2011

Le Melbourne

Kudos: 22,100

stublu

Milky said: And 44% of Australia don't download or stream. That is the most interesting stat in this research.

Is that all? Do remember there is a large percentage of the population that don't know how to turn a computer on.

15/11/2011

Perth

Kudos: 4,088

punk

I hate streaming, then again the internet speeds that I have to play with don't allow for such 'pleasures'

15/11/2011

Kudos: 198,675

Ben

Beta said:
Milky said: And 44% of Australia don't download or stream. That is the most interesting stat in this research.

Not really because it's not surprising.

Yeah I would have expected it to be much higher. Very rare for people over 45 to have any idea this is even available.

Then heaps of younger are too stupid if they can't physically see it (my sister) or aren't interested in the convenience.

15/11/2011

twitter.com/Ben_Salter | Dennis, your mule is shit. I am no longer turned on by mules.

Kudos: 38,788

Desi

Could this be because internet speeds are terrible in this country, I wonder?

15/11/2011

And I love starting sentences with conjunctions! >=D

Kudos: 3,605

Ledski

Desi said: Could this be because internet speeds are terrible in this country, I wonder?

Yep

15/11/2011

Geelong, Victoria

Kudos: 21,178

maxiboy

We haven't had good Internet in Australia for a long time (some, like those in the country still don't) and streaming just isn't an option, besides that there have also been shitty plans of not a heap of downloads then what if you want to watch it again?

15/11/2011

Sydney, NSW

Kudos: 525

KainAussie

pring netflix to australia!!

15/11/2011

Gold Coast

Kudos: 21,178

maxiboy

KainAussie said: pring netflix to australia!!

Definitely.

15/11/2011

Sydney, NSW

Kudos: 198,675

Ben

Desi said: Could this be because internet speeds are terrible in this country, I wonder?

Indeed, but if I'm purchasing something (not renting) I would want to download and keep it. I want to be able to have it.

The only thing I've really streamed in Foxtel on 360.

16/11/2011

twitter.com/Ben_Salter | Dennis, your mule is shit. I am no longer turned on by mules.

Kudos: 1,760

prodigyX

Desi said: Could this be because internet speeds are terrible in this country, I wonder?

Yes for sure

17/11/2011

Australia/VIC

Kudos: 12,617

abujaffer

I'll stream videos and sometimes games, but most of the time I want it downloaded on my computer. (*)

17/11/2011

3D world... where everything, even flat stuff, are in 3D.

Kudos: 3,309

Mobe1969

I'm 42, and I'm aware of it, and have been on cable internet for over 10 years, but I guess early experience with steaming has left a bad taste in my mouth. I can't stand stutter. And for decent bitrates ala blu ray, not a chance my bandwidth could take it. Not a chance. And I watch enough blu rays to end my quota in a week.

17/11/2011

Brisbane, Queensland